ABOUT MAG:
FROM VISION
TO INDEPENDENT PLATFORM POWER
MAG ...
...has emerged from the strong platform expertise of TB International (TBI) – one of Europe's leading providers of urban fashion.
What was originally intended as a supplement to the B2B value chain has quickly developed into one of the most important growth drivers: marketplace distribution.
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Thanks to its own logistics, innovative tech stack, and in-depth e-commerce expertise, the business model has been able to scale independently within just a few years.
Today, MAG operates as a specialized, independent unit with a clear focus on expanding fashion brands on the leading European marketplaces – efficiently, scalably, and internationally.
MARKETPLACE BUSINESS REIMAGINED – THE MAG STORY
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OUR TEAM:
WORKING TOGETHER
FOR YOUR MARKETPLACE
SUCCESS.
Behind MAG are people who live and breathe the platform business and understand the fashion industry.
We are a well-coordinated team of strategists, creatives, analysts, and implementers—all with the same goal: to work with you to successfully scale your brand on European marketplaces.
Whether it's strategy, content, purchasing, or data analysis – everything works together seamlessly with us. We work closely together, think in terms of solutions, and act quickly.
WHAT MAKES US SPECIAL?
OUR EXPERIENCE,
OUR PASSION, AND
THE FACT THAT WE CELEBRATE EVERY SUCCESS
WITH YOU AS A TEAM.
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To make this happen, we combine our strengths in specialized teams—all with a clear focus and excellent expertise in their field.
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Johannes & Tim
CEO
Platform strategists with drive
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With a clear view of the big picture and deep platform expertise, Johannes and Tim lead MAG. They set the strategic direction, drive innovation, and create the space in which our teams grow and achieve great things.
Lili
Teamlead Buying
Your entry into the world of platforms
Our buying team is your first point of contact and takes care of purchasing your items.
With a keen sense of trends, technical expertise, and in close consultation with you, we carefully select which products to place on the platforms—matching your brand and current demand.
Max with Jens & Mayel
Head of Sales / Teamlead Sales & Marketplace
The platform triangle for your success
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Whether it's product ranges, price control, or technical connections, this team ensures that your brand lands smoothly on the marketplaces. With technical know-how, sales expertise, and a keen eye for numbers, they lay the foundation for effective performance.
Lara
Teamlead Marketing
Your visibility on all platforms
Whether it's awareness or conversion, our marketing team uses targeted platform marketing throughout the entire funnel to bring your brand to the attention of your target group and ensure that your products are seen, clicked on, and purchased.
Tobi
Head of Product, Data, Content & Marketplace Onboarding
Powerful setup for your products
Tobias and his team make brands marketplace-ready: with data structure, content, and visuals, they create strong product presentations on all relevant platforms.
Thanks to their Tradebyte expertise, they support brands during onboarding and ensure smooth processes from PIM to marketplace—for efficient process architecture and faster time-to-online.
Alex
BI expert
Your numbers, our leverage
Our BI team provides relevant data in a structured format—as a basis for informed decisions across the entire team. This turns information into real control.
GROWING
TOGETHER
​We believe that platform success can only be achieved together. That's why we work with you as a team—transparently, closely coordinated, and with a common goal: to successfully scale your brand on Europe's marketplaces.